Distinguished sociologist Erving Goffman noted that women in photographs are often portrayed in compromising or submissive situations such as having the head turned upwards to expose the neck or in a contorted stances often with light self-touching. Such poses invite the gaze of the viewer and make the subject of the photograph seem vulnerable and exposed to sexualization.
as highlighted by the image, Erving Goffman made it known that these poses were problematic because if we saw any reversal of the gender roles, we perceive it as weird or strange. this image shows a man posing in a feminine fashion… men are very rarely posing like this in professional photography.
essentially, if our instincts tell us something is strange about a person in a photograph, it is representative of the demand of gender display in advertisements.